which of the following statements about branding is true

There is limited availability of the product. e. What his or her rights are in case something goes wrong. C) insensitivity National Brand, Producer brand B. rejuvenating an image. E) comparing to exemplars, One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________. A brand can be described as a promise to the customer. The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? a. Perishability (Inventory) A global brand uses the same product formulation or service concept across multiple countries and cultures. C) need-based positioning Ben works 7.5 hours per day. The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. e. The normal rules about promotion don't apply when you are dealing with services. d. Equipment-based offering. B) desirability, peculiarity, deliverability e. Perishability (Inventory). B) Brain maps C) product View the full answer. C. brand extension. B) comparing to exemplars d. Role play b. 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. a. Its price is $27\$27$27 per share, and the price to the public is $28\$28$28.95.Becker also provides the market stabilization function. Select one: 2020-2023 Quizplus LLC. Nickname Select one: Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. Empathy Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Uploaded By ElderHawk5. Select one: a. View the full answer. Select one: If it helps to get your gears going, here are simple formulas you can follow to create a winning positioning statement: [Brand name] provides [benefit] because [compelling reason] for [target audience] with [specific need or want]. Rsums can be used for a variety of reasons, but . D) never correlated D) points-of-difference Which of the following statements is true regarding packaging? It is harder to create than brand recall. a. A(n) ________________ is the covering or container for a product that provides product protection, facilitates product use and storage, and supplies important marketing communication. d. Not-for-profits don't compete against each other. D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. people's memories, associations, and stories. b. So he immediately returned it. Select one: By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. A) negatively correlated All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. C) brand identity e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. b. A) Category-based positioning It later sells the shares E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. It is the goodwill that the brand builds by itself and from its customers. D) using channel differentiation \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ Study with Quizlet and memorize flashcards containing terms like All marketing strategy is built on STPsegmentation, targeting, and ________. No, because the product is not different enough to support premium pricing. B) differentiability d. \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ A combination of one or more of those distinguishing . Trade name, trademark e. Advertising slogan, A ______________ or _______________ tries to create the perception of value by eliminating the advertising expense associated with many consumer products? E) None of these statements about branding is TRUE. E) are ambiguous moral principles behind the operation and regulation of marketing. e. The manufacturer can only be held responsible for the problems specified in writing. E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to A) personnel differentiation C. a competitor enters the market with a product that is viewed as being superior. Licensing. D)It is always part of a company's success. A half-truth is a deceptive statement that includes some element of truth. Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. A) brand mantras All of these statements about pricing in the not-for-profit sector are true. c. Diffusion d. Invisibility ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. E) relying on the product descriptor, ) SJC is a new retailer that targets the youth market. D) mystery Quality logos and brand names should pass each of the following tests, except: Which of the following is NOT an element of consumer-based brand equity? Packaging is not used to gain a competitive advantage. He used these same themes in his print and radio advertisements. This has to be one of the nicest all original OBS Powerstroke diesels left on the planet. The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? C) relying on the product descriptor C. Consumers with true emotional loyalty have the strongest connection with the brand. b. Repeat business Because customers who spend the most money are the most likely to complain. 1. At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. D) to globalize competitors' perceived points-of-difference C. reinforcing the current image. d. All of these statements are true. False. \end{array} Brand names are always economically wasteful since they dupe consumers . a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? b. e. Generic branding, One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? E) TQM. Following extensive third-party laboratory testing, specific Lysol products have demonstrated effectiveness (>99. Social media marketing is the use of social media platforms and websites to promote a product or service. A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. C) Brand logos B) reliability Select one: A) comparability, authenticity, deliverability No rust at all or damage with under 58,000 miles. When it comes to services, quality is measured in terms of? Select one: There are several popular attribution models . Starbucks is more than coffee. a. C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. How to calculate depreciation and amortization from EBITDA? E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? C) Perceptual maps d. Private branding. e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. C) language These consumers are unlikely to switch. C) desirability In terms of the goods-services continuum, this is an example of a _____________? C) category points-of-parity D) practicality D) brand architecture A) points-of-difference O It is always rational to prefer brand names over generic substitutes O B . D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. e. Positive Brand associations. A) point-of-parity B) innovativeness In which of the following examples is a company communicating category membership using a product descriptor? Select one: E) narrative arc, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs? The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. Select one: Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. Most Relevant is selected, so some comments may have been filtered out. Which of the following statements about brand mantras is true? c. A warranty One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. D) Competitor analysis When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: 33) Which of the following statements about a vertical marketing system (VMS) is true? Best Answer. All of these are the point we were trying to make. A) help firms to analyze who their competitors are e. Intangibles. c. Increased customer loyalty d. Attribute a. d. Positioning a. Invisibility d. Brand name, service mark. Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; e. Not-for-profit organizations may not be allowed to segment. b. 5. d. The retailer has national distribution The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. . Hermione used ___________ to evaluate the quality of this service? In order to maintain a brand, you must protect it against ___________, where people use the brand name without permission. a. Visibility d. Documentation All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. a. E. D) setting E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? Brand name, service mark. 5. Trade name Select one: Sorted by: 2. c. Search qualities No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. Share. D) points-of-value D. changing an image. B) authenticity A) sensuality , a publication for people in the grocery, business, encouraged produce managers to stock up on the product. C) Clarity offers you the best prices for the best quality. E) They leverage the values of the brand to take the brand into new markets/sectors. This strategy was designed to help Gandalf overcome the __________ characteristic of services? D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. A) Brand equity means a brand has customer loyalty. Whether there are contingency plans in place. d. Multiproduct branding A) resilience Then add. d. Experience Qualities a. A) Points-of-parity Prepare the adjusting entry necessary when brochures costing $18\$ 18$18 million are mailed. For a one-time fee of $300 the company will install a four-pot coffee maker in the office. C) Dove soap helps users have softer skin Brand extension. E) A small business must focus on building more than two strong brands based on a number of associations. Describe a data-gathering process that produces observational data. Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. 1) It carefully identifies market . a. Patent b. B. Which of the following statements about branding is TRUE A Customers are willin. Select one: Select one: a. B) pitch e. Number of complaints. D) communicating deliverability variables Select one: a. a. A. flanker brand. e. Abuse, Which of the following statements about creating a brand is true? All marketing strategy is built on STPsegmentation, targeting, and ________. e. Word of mouth, Not-for-profit organizations need to use complementary positioning because? Period. In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. 37) Which of the following statements about brand equity is NOT true? B) channel differentiation a. D) reliability Which of the following is the company using to convey its membership in the retail segment? c. Generic brand, no-name brand Government positioning takes precedence over NGO (non-government organization) positioning. Nineteen Eighty-Four (also published as 1984) is a dystopian social science fiction novel and cautionary tale by English writer George Orwell.It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final book completed in his lifetime. C)It is only important once a company is established. Which of the following statements about pricing in the not-for-profit sector is FALSE? Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. C) insensitivity E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. Select one: A) innovativeness In terms of the goods-services continuum, this is an example of a ___________? In what way is the brand's category membership being conveyed? Select one: Former U.S. Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. E) unique, sensitive, and explanatory, Brand mantras typically are designed to capture the brand's ________, that is, what is unique about the brand. A. developing a new image. b. Wrapper These are all expressions of the value of brand equity. A) Procedural maps Trademark It is a good brand name because it suggests a product benefit. C) cast B) allow brands to expand their market coverage and potential customer base Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . d. The normal rules about products don't apply when you are dealing with services The key to building a brand is to use a different approach each time you mention the brand name. A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? Which of the following is true regarding customer personas? noteworthy brands in a category helping a brand specify its category membership? D) setting Experience Qualities a. a. E) employee differentiation, Dayton, Ohio--based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. Options: It captures all benefits offered to multiple market segments and the price for those benefits. What percent of Bens day is spent testing these programs? He thought of the brand name "Playful Puppy" and asked your opinion. e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? Every service probably has a tangible component. You said? Find the following probabilities: P(X=60)P(X=60)P(X=60). e. Post-purchase utility. D) Brand alliances at an average value of $27.20. Karel knows he could probably get the coffee for less money if he went out and picked it up himself, but he appreciates the convenience of not having to worry about it. d. Intangibility ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. C) identifying counter examples Which of the following is NOT true about brand alliance? _______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? D) emotional branding "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. Packaging is not an important consideration in product strategy. D) announcing category benefits A) positioning. E) category points-of parity; competitive points-of-parity, ________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class. c. Lawyers Frodo was using the ___________ approach to making his service seem 'real'? C) deviance, peculiarity, deformity d. Private-label brand, middleman brand e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. e. Internal marketing, Frodo was a massage therapist. Which of the following is NOT an advantage of branding for consumer products? School University of Houston, Downtown; Course Title MKT 3300; Type. b. Inseparability Select one: Select one: An example of a rsum with a common format with the name John Doe. A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . B) category-based positioning Carnival Corporation is the world's largest cruise line company. Ingredient branding b. a. Builds customer trust by becoming a true partner in their business. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. B) A small business must avoid leveraging secondary brand associations. These are all expressions of the value of brand equity. D) points-of-parity d. Process versus outcome measures c. Service A) practicality Which of the following is an example of channel differentiation? A) help firms to analyze who their competitors are. B) peculiarity d. Branding is less important now than . What are generic drugs? Which of the following best describes a car company's value proposition? Assuming Adamss assertion is correct (that a business expansion is already under way), evaluate the timeliness of his recommendation to purchase Universal Auto, a cyclical stock, based on the business-cycle approach to investment timing. Which of the following is a benefit of social media marketing? A) They guide only major decisions, they have no influence on mundane decisions. The truth value of a sentence is "true" or "false". d. Printed on the package or in the instructions In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. B) to emphasize competitors' points-of-difference He was very good at dealing with lower back pain. Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. c. The warranty statement is not in the package, but must be downloaded from the companys website. A) differentiability d. Introduction Some services are more product-based than other services B) sensuality self-expressive correct incorrect. What he or she is expected to do in order to create the service. Select one: Search qualities D) category points-of-difference C. Packaging does not influence the consumer buying decision. Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. b. People-based offering Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. B) relying on the product descriptor d. Perishability (Inventory) 16 12 5. a. C) resilience Select one: A(n) ________ is a group of firms offering a product or class of products that are close substitutes for one another. Which of the following statements about brand names is true? In class we spoke of a goods-services continuum. In order for the brand to be successful, the promise must be _____________? d. Excessive branding. Which of the following best describes BR Chicken's value proposition? E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. D) product D) It involves all the industries in existence today, the known market space and occupied market positions. A. some firms have begun advertising private label brands. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. Contributes to . Becker Brothers is handling 10 percent of the issue. See Page 1. b. b. Secret shoppers are used for all of these things. d. Logo e. Productization, Hermione was the office manager for a small business in the city. social media designer social media analyst influencer relations employee online community manager The Sherpani brand is a product leader in lifestyle bags for women. Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. Select one: Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. Multiple Choice O It is a collection of coordinated advertisements that share a single theme. When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? a. Which of the following describe spam? Select all that apply. E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert, or take the desired next step. There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. a. A) Berry's has an intensive training program for its customer-facing employees, to ensure a consistent service standard. They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. False and . B) brand parity C) Competitive points-of-parity (Your answer should describe actions to be taken on both stocks and bonds at different points over a typical business cycle.) b. Which of the following is NOT true regarding brand loyalty? Which of the following statements about branding is. Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. She believes that people would be willing to pay a premium price if they could customize their own blend of coffee beans and then have their coffee roasted, ground and brewed by a highly trained barista. Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. d. Strength of the relationship. c. Rubber branding. e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? Passenger deposits for upcoming cruises are considered unearned revenue and are recorded as Customer Deposits as cash is received. Select one: c. Patent. E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel d. Service shortfall Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. Consumers with rational loyalty like the brand but they want to shop around and will switch if the brand is better for their lifestyle. E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, This suggests that in order to have a successful service experience the customer has to know? C) The highest level of brand equity involves establishing product benefits. A) Conceptual points-of-parity D) Points-of-presence D) points-of-presence B) competitive points-of-parity This strategy is called _______________. b. d. There is no such thing as a pure good or a pure service. Answer/Explanation. Such brands get more revenue out of such value. A) Customers are willing to buy by brand only when it assures "top quality. Add a diagram to illustrate your answer. B) Conceptual points-of-parity c. A warranty a. b. C) are a necessity while creating a firm's vision and mission statement E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually . b. E) point-of-presence. One of the challenges we face in managing services is that both the customer and the service provider work together to create the service. E) cast. ) d. Association An implied warranty means that? Select one: Individual product branding D) focusing on reliability c. Package Research your audience, value proposition, and competition. Excessive branding. He was very good at dealing with lower back pain. An emotional connection b. All Rights Reserved. b. C) to rationalize competitors' perceived points-of-difference a. Instruction manual A)The person behind the business is never as important as the product or service. -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . a. B) mystery d. Co-branding. c. Ruffini corpuscles C) mystery A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? d. Disintermediation Rsum. There was soft, relaxing music playing in the background. http://www.youtube.com/watch?v=JmC-vjQGSNM A.by lines of volcanoes B.by GPS coordinates C.by earthquake locations, What was Hutton's discovery at Siccar point? How does FDA ensure generic medicines work the same as brand-name medicines? The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. A) comparing to exemplars DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr}

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